A brief story about the V-MAX brand.

Roger Rittenhouse, the original developer of the V-MAX EHRM product line, has been active in Endurance and Competitive trail riding since 1972.  He understood the working horse and rider and looked to create products to improve the longevity of performance and pleasure horses.

K Lacy, LLC (parent company of The Distance Depot and Horse Lovers Outlet) acquired ownership of the brand in late 2011 when Mr. Rittenhouse chose to retire and spend more time on the trail.  We will continue to offer you the best Equine Heart Rate Monitoring Systems, Adapter Kits and Accessories and continue to develop and manufacture outstanding products to keep the horse you love safe and sound.

We feel that the V-MAX ERHM Systems are the most user friendly and accurate systems on the market – with endorsements from many national level Endurance riders, Veterinarians, Three-day Eventers, Combined Driving, Thoroughbred & Standardbred Trainers and other performance horse owners we have sold over 30,000 since 1990. 

Please, take some time and peruse our website to find out more about our extraordinary products and find a V-MAX Dealer in your area. 

A Healthy Horse is a Happy Horse!

Thank you and we appreciate your business,